Buying Benefytt Technologies (HealthInsurance.com)

 
Disclosure: I am an owner of BFYT as of March 23, 2020.

What is Benefytt Technologies?

Benefytt Technologies, Inc. (BFYT), formerly known as Health Insurance Innovations, is (in the company’s own words): “a technology driver distributor of Medicare, health and life insurance products.”

In other words, it is primarily a lead generation service for other health insurance companies. For those unfamiliar, “lead generation” is jargon for “gets a fee for finding customers for the companies actually providing the insurance, without taking the insurance policy risk itself.”

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Short-Selling During the Coronavirus

“In 2008, it was the entire financial system that was at risk. We were still short. But you don’t want the system to crash. It’s sort of like the flood’s about to happen and you’re Noah. You’re on the ark. Yeah, you’re okay. But you are not happy looking out at the flood. That’s not a happy moment for Noah.” – Steve Eisman in Michael Lewis’s The Big Short

There’s a third type of investor during these times: the short-sellers.

I didn’t intend to become someone who makes money from suffering from others. It’s a mindset some people have, gained often through negative life experiences, a desire for truth, or just genetic skepticism. For me, it’s the first two.

That said, I’ve been having my most profitable month in the stock market at a time when many people have been panicking.

This is because, in January, I took short positions on four companies:

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